Many projects begin with a group of financially-driven stakeholders whose primary objective is to maximize margins for investors. These financial goals are eventually passed down to Real Estate Portfolio Directors, who translate them into strict cost targets for each construction project.
While having a clear cost objective is essential for project management, what often gets overlooked is the strategy for achieving those objectives.
Too often, people assume that strategy in a construction project simply means focusing on cost—cutting expenses wherever possible. Over the years, I’ve seen Project Directors from real estate firms fall into this trap. Their approach is singular: reduce cost at all costs. They steer the project in this direction and expect Construction Managers to align and execute without question.
But focusing solely on cost is like trying to run a marathon by sprinting the entire distance, or fielding only your top scorers in a basketball game without regard for defense, stamina, or teamwork. Managing cost isn’t just about keeping your eye on the bottom line—it’s about having a strategy, a playbook, clear processes, and most importantly, effective communication and collaboration.
When cost becomes the sole focus, time and quality are inevitably compromised—and ironically, this often results in higher costs in the long run.
Back to the basketball analogy: you don’t win games with scorers alone. You need rebounders, defenders, playmakers, assists—and above all, a cohesive game plan that gets the team working together. Construction is no different.
In my experience, the best way to manage cost is not by obsessing over it, but by focusing on the Game Plan: collaboration, communication, and coordination. These elements lead to smarter decisions. Sometimes the most expensive option turns out to be the most cost-effective. And sometimes, what seems cheap ends up being the most expensive mistake.
Written by Damián Pizá, Founder of PIZA International, CMAA, ENR, PropTech Project Achievement Award Winner for Innovation and the use of Technology in Managing Construction Projects.
Civil Engineer from the TECH of MONTERREY and Masters Degree from Univ of Texas at Arlington.
PIZA INTERNATIONAL is a Mexico based company that specializes in developing and providing Project Management Office (PMO); Construction Management (CM Agency); Technology Management Services to construction developers and global companies












